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NATHAN MERZ, OWNER
Nathan Merz is the owner and founder of Columbia Valley Luxury Cars. Born and raised in the Pacific Northwest, Nathan is a die-hard car guy who’s figured out how to wrap his passion for cars into his business.
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Here is my latest "Read" on Bring A Trailer's August 2024 Sales Results.. Here is what they posted: • 4,274 listings (3,497 Listings (+ 22% increase in listing volume vs. April 2024! 48% increase since January 2024!!!) • 1,666 No Reserve Listings • 79% Sale Rate But as you know, one has to DIG Deeper into the data as the sale rate is skewed by the No Reserve Sales, so here is the real data: • 2,608 Listings w/ Reserves • 1,710 “SOLD” (remember sold doesn’t always mean transacted…) • 65.5% Sale Rate for Reserve Cars How does this compare: •April 2024- 1,967 listings Reserve sell thru rate 64.4% • January 2024- 2,891 listings Reserve Sell thru rate 64.4% • June 2023: 3,100 listings Reserve Sell thru rate: 63.7% • September 2023- 3,480 listings Reserve Sell thru rate 67% Key Takeaways: •Price and presentation MATTER, when one analyzes the “BID TO” Reserve Not Met auctions two trends are VERY clear… #1 the seller’s expectation for price exceeded the current market value or #2 their presentation was lacking in some fashion (poor seller engagement, lacking key pieces of information, poor photo quality or many times, all of the above!). The most successful sellers are those who know the art of the presentation and have real world pricing expectations. • A few of the “Power Sellers” are struggling; a few of them have sell thru rates now under 50%. I think this is a factor of their success, they are getting consignments where customers assume their “star power” will draw a price well outside of market, historically they have gotten above market but that average premium seems to be shrinking. • The “noise” out there is that more and more cars are NOT making reserve… the data says otherwise, in fact it has held at a steady mid 60% range for the 18 months. • The volume of cars is up a WHOPPING 48% for the year to date, which is insane! I have some concerns that the platform will overextend its buyer pool, however the data is not yet showing that. • IF you are thinking of selling your Porsche on Bring a Trailer, please reach out and I will give you an honest assessment of whether or not it is a good fit… believe it or not, while I am very successful on BaT, I sell the VAST majority of my cars OFF of BaT…..
Sold to the 1st person who reached out! The frustrating part of catering to an enthusiast crowd is they literally all want the same car... It goes like this: "I really like the size/aesthetics of the 997 but I am worried about IMS failure, so I think I want a .2. Oh by the way, the PDK is great BUT I am a "purist" so can you make it a 6-speed? In that vein I definitely need sport seats, sport chrono and PASM. Now, I'm not picky but I really want all original paint, no modifications and low miles. I simply will NOT consider a Targa or Cabriolet! Now IF it were a WIDEBODY that would be icing on the cake! What do you have?" I usually just mentally roll my eyes, smile and say "I'll put you on the list at #1411 who is looking for that....". Well your day has come: -2012 997.2 Carrera 4 6-speed Widebody Coupe -Meteor Grey on Black -17k miles -100% original, no mods, all original paint, no stories -Sport Seats, Sport Chrono, PASM -Full PPF across the full front -We are doing the full 40k mile service, new battery and 4 new Michelin tires before it leaves! Not much more to say, PLEASE don't be the person that calls me and says "I WAS going to buy the 997.2 you listed BUT...." Sold!
Ok, I will admit, I do LOVE old Ford Trucks and I LOVE true #1 condition, all original examples... Check out this 1-owner, 100% original paint, literally as new OBS Ford F250 I have running on BaT right now. I would be SO thrilled if one of my customers bought it! If there was such a thing as a Ford Truck concours, this would be a winner!